As a wee little company, in a remote part of Oregon, in a recession, with less than two years since the doors opened, advertising is very expensive. I just simply can't afford it. The goal has always been to not have to, so we don't. Initially I used the local rag, and put a few ads in Beer NW magazine (server was down when I wrote this). Now I'm finding that I don't have to. Word of mouth seems to be starting to yield new visitors; can't beat that. More interestingly is the free publicity that has come about in the last few months.
First of all, we made the cut to be included in the National Geographic Geotourism MapGuide for the Central Cascades region that came out late Winter. Right there, on the downloadable pdf file, is the magical mention of the pub. Perhaps we won't get that much traffic from it, but the NG sure does churn out a snappy map.
Then the pub appeared in the May/June issue of Imbibe Magazine. For free!
Most recently, National Public Radio appeared in Oakridge to do a story on the town's efforts to reinvent itself. The radio show is called State of the Re:Union, and they have been traveling the country looking for stories. And found Oakridge, can you believe it. It was fun having the talented folks around for a week, and they captured the beautiful sound of real ale being liberated into a proper pint glass. The entire broadcast can be streamed or downloaded.